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speak in a language others can understand October 8, 2008

Posted by Chris Eaton in communications, EA, people.
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I came across a very good article here named EA Demystified. One of the salient observations is the use of language which is only comprehensible to people familiar with EA. Actually, I have stopped introducing myself as an Enterprise Architect because I receive such blank looks, and even if someone has an appreciation of the term ‘enterprise architect’ they ask for a clarification since it can mean so many things.

TOGAF in particular needs a makeover in this space using terms like ‘Enterprise Continuum’ which fails completely to communicate what it is, and presents a complete barrier of understanding to any but those familar with TOGAF. This is a defnite communication fail.

Below is another example i came across today is in wikipedia in the entry for Enterprise Architecture – here . ‘One method, described in the popular TOGAF architectural framework, is to develop an Architectural Vision, which is a description of the business that represents a “target” or “future state” goal. ‘

Well, in my opinion someone completely misunderstood the use of ‘Architectural Vision’ in TOGAF which is about selling EA and obtaining Buy In from stakeholders to start and continue to support EA. In TOGAF Target Architecture is about future state architectures, not Architectural Vision but im not here to criticise the wikipedia entry, my critism is that TOGAF once again uses language which is unclear, open to interreptation by EA practitioners let alone the uninitated in EA.

so some very simple advice, use simple language in communications.

for the enquiring mind, i introduce myself as ‘working in IT Strategy’ , which i think is a reasonably comprehensible to the average joe and certainly recieves a much more warm reception than an Enterprise Architect. I hope one day I can say i am from the ‘Business and IT Strategy but my team is still seen largely in the technology space – for now..!

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